LOYALTY MARKETING SOLUTIONS

re:member group

re:engage

Communicate with your customers in meaningful ways

LOYALTY

Organizations that have loyal customers close more deals and sell more service.
Your customers expect more. Be the one to give it to them.
When you exceed their expectations they become advocates of your brand. 

Increased Visits

Loyalty program members are 70% more likely to make repeat visits.
 

Increased Referrals

Loyal customers become an extension of your brand and refer their friends, family and colleagues to your business.

Increased Sales

Loyal customers are far less price conscious. On average loyal customers spend 40% more than non-loyal customers.

Increased Feedback

It is important to know how you are doing, loyal customers are far more likely to fill out surveys and reviews.

YOUR CUSTOMERS DEMAND THE BEST

Since we’ve implemented our Loyalty program, we’ve experienced about a 10-15% uptick in sales from previous customers and almost a 15-20% increase in overall service sales. The re:member group is fast, responsive, collaborative and easy to work with, and their analytics dashboards make it easy for me to monitor and adjust.

Mike Martin – Auto Aves

SOLUTIONS

re:sults: what we do best

Points – Integrated, automatic, easy, effective

Motivate your customers by awarding them points towards future purchases. Get your very own customized points program that will get your customers coming back, again and again. Our points system is hands-off, tracked automatically. We do all of the work, so just kick back and watch your loyalty program come to life.

Rewards – incentivize, value, close

Close more sales by offering your customers additional rewards for doing business with you. Our partnerships put discounts at over 250,000 retailers in your customer’s hands. We can customize an incentive program that gives your customers real value by making them Elite card-carrying members.

eMarketing – Targeted, engaging, turn-key, powerful

Communicate with your customers in meaningful ways with a targeted email campaign. We have the knowledge to design a customized, brand-right email campaign that will break through inbox clutter and grab your customer’s attention.

NUMBERS SPEAK FOR THEMSELVES

6

Billion Points Awarded

19

Thousand Redemptions

488

Million Points Redeemed

13

Years of Business

ABOUT US

Who We Are

Founded in 2002 and headquartered in St. Louis Park, Minnesota, we created the perfect loyalty solution that will turn your customers into true fans. We specialize in automotive reward programs, as well as retail and services. Our customer retention programs are fully integrated and easy to use, perfect for people without any loyalty knowledge.

  • Why you should go responsive with your emails! Click the link to read our blog post. http://t.co/T849LbeGcU http://t.co/PsK1lihJSZ

    re:member group about 189 days ago
  • The goal as a company is to have customer service that is not just the best but #legendary. –Sam Walton

    re:member group about 239 days ago
  • Everyone likes to feel #appreciated! How do you show your customers that you care? http://t.co/z7YT4BsSiH

    re:member group about 239 days ago

EXPERIENCE IS KEY TO SUCCESS

  • A repeat customer spends 67% more than a new one.
     

    (BIA/Kelsey)
  • 68% say that coupons generate loyalty.
     

    (RetailMeNot)
  • 54% buy more from companies when they are being rewarded for purchases.

    (Points.com)
  • 69% said they would break habit and choose a different brand in order to earn more points or miles.

    (Points.com)

WORK

Mathews Rewards
ABC Just For Me Rewards
Auto Aves Advantage
Club OpenRoad
Mander Auto Club
Capstone Rewards

CONTACT

Get In Touch

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OUR ESTEEMED PARTNERS

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Five tips to improve your email marketing campaigns

email marketing

Email marketing is an essential way for businesses to engage with their customers, but if it’s done wrong, you could be doing more damage than good.  At re:member group we have had years of experience in crafting emails for our rewards programs. We know what works, and what doesn’t.

The point of email marketing is to build relationships with your customers, not scare them away forever by sending them mass amounts of spam.

Here are our top 5 tips to improve your email marketing campaigns.

  1. RESPONSIVE DESIGN

By now it should be a given that the emails you are sending out should be responsive. Look around you, how many cell phones are in your immediate view? People are constantly checking their phones, so it’s a no brainer that we should be making our emails accessible to our consumers on all devices. Read more about why this is so important here. http://www.remembergroup.com/why-you-should-go-responsive-with-emails/

  1. PERSONALIZE YOUR EMAILS

By incorporating dynamic content it is easy to customize specific information towards the person you are sending the email too. Include their name or other information you have learned about them. For example, in many of our automotive loyalty program emails we include their name, member number, account transactions, kind of vehicle they own, etc. Someone is far more likely to open an email that includes their name or something personal about them, rather than a “hey you” opening line.

  1. GIVE THEM AN INCENTIVE TO OPEN IT

Research shows that if a consumer opens a brand email, they are opening it in hopes of getting a discount or special offer. Let’s face it, we don’t care what Starbucks blend is featured this week, we want a discount on our coffee! If you want to keep people engaged, and stop them from hitting the dreaded unsubscribe button, then offer them an incentive every once in a while.

  1. CREATE A BETTER SUBJECT LINE

A subject line should be a short glimpse as to what the emails is about. Often people think they need to include everything the email is about in their subject line. This is bad for a few reasons. Why would they open an email if you just told them everything that was in it? You should create a short catchy subject line. Try to keep it to about 50 characters or your email is far more likely to be sent straight to the spam folder and never see the light of day.

  1. HAVE A MEANINGFUL CALL TO ACTION

So you got them to open it, now what? What do you want them to do after they open it? This is important to think about before you begin your email design or development, so you can give them a clear call to action. Make sure you let them know what action you want them to take, and make sure it grabs their attention so they can’t help but click on the button.

 

Keep these tips in mind when you are sending out emails to your clients and you will see the benefits of great email marketing. If you go through an email marketing company, make sure they are doing all of these things as well, or you might want to start looking for another company to send your emails.

Tianna Hatch

Graphic and Web Designer

thatch@remembergroup.com

 

Mobilegeddon and You

cartoon pow

Boom! Pow! Biff!

That’s potentially the sound of your website’s SEO getting worked over by the latest version of the mighty Googlebot, the all powerful and probably sentient program responsible for sifting through the internet and ranking sites against their rivals. Why only potentially worked over, you ask? Easy, go here to the Google Mobile-Friendly Test, type in your address and hit analyze. Did it respond all green and awesome?  Fantastic! The Googlebot is your friend and it ranked you higher for having a mobile-friendly site – Pat yourself (or your development team) on the back. Better yet, give them a bonus because they just saved you a lot of time and money fixing both your site and your SEO.

So why is the Googlebot harshing the mellow of non-responsive sites? To start, we all know what a non-responsive site looks like on our mobile devices: pure garbage with pinching and zooming and very choice words; in other words, a very bad user experience. It turns out that most (over 60%!) google searches, are made on mobile devices, whether it be a phone or tablet which closely matches how we use the internet today. Rather than deliver a site that will give you a poor time, google announced that their signature bot will henceforth favor sites with mobile-friendly, responsive designs* which means the site that comes up first will give you a much better experience for the device your’re browsing on.

*As a quick FYI, mobile-friendly simply means that your site tailors itself to best fit whatever device it’s being viewed on.

So what happens if the Mobile-Friendly Test gave your site an F? Well, you’ll need to get out the check book and endure the told-you-sos from your development team because it’s time for you to bring your company into the next era of the internet.  The faster you do this, the better, because every day you stall is another day that your rival’s site gets clicked on first because it’s higher on the results page.

In the end, the upgrade will repay itself and more and your company will be better for it.

 

Luke Mettling
Web Designer & Frontend Developer
re:member group

Secrets to getting the most out of your customer loyalty program

customer loyalty satisfaction

As you know, at re:member group we specialize in automotive loyalty marketing. And along the way we have learned what makes an automotive loyalty program a success. In today’s fast paced, highly digitalized world, it isn’t enough to just create a loyalty program and hope it does all the heavy lifting for you.

The creation of a successful loyalty program takes into consideration how it interacts with customers, and how well it delivers their wants and needs. Loyalty isn’t a scheme it’s a relationship, and like any relationship, it takes time and hard work, but it is always worth the effort. Studies suggest it costs more to acquire a new customer than to keep an old one, so why not take advantage of that!

Things to think about when designing your program

Set a goal that you want your customer to achieve

For example, if you have an automotive loyalty program in place, your ultimate goal for them may be to redeem their points on a future service, or vehicle purchase. Without a goal for them to reach, they will have no motivation to earn points.

Think about what behaviors you want to reward them for.

Do you want to reward them for filling out a survey, getting their vehicle serviced, referring a friend? Decide on some behaviors that would benefit your company, and let them know how much you appreciate it by rewarding them.

Give them a head start

Do you want to reward them for the simple act of engaging, such as activating their rewards account? Giving them an easy way to earn points when they get started is like giving them a head start. We all know how the endowed progress effect works right? If not, it’s rather interesting, and you should read more about it here.

Make it easy for them to interact

Some loyalty programs make it so confusing to figure out how many points you have, or how you can go about redeeming those points. With our loyalty programs we make sure it is easy for the customer to keep track of their points, redeem points, and understand all the ways they can earn rewards. They can login and see all the important information about their account from any device, making it easy for them to be engaged in the program.

Continue to engage with your customers

We have all done it, signed up for a rewards program just to get a specific discount or benefit, and then it leaves our mind, and we never think about it again. Without interaction, a customer either loses interest, or forgets all about it. That’s why it is important to interact with them by sending them emails, or offers in the mail that allow them to take advantage of special discounts or events. If you treat them like they are important and not just another number, they will be more likely to be repeat customers.

Engaging the customer with a relevant message builds trust and keeps the company on the top of their mind for when they are ready to purchase in the future. According to Retail TouchPoints a customer’s overall satisfaction with a loyalty program is 4.6 fold higher when they receive relevant communications.

Continue to evaluate the existing strategies

Listen to things your rewards members are saying. We get customer feedback on a daily basis in our customer service department. Another way to get honest and helpful feedback is to send out surveys. Find out what existing strategies have been successful. Consistently listen to your customers on an ongoing basis to revise the program as needed. If you can understand the customer needs, then it is easy to craft a valuable customer loyalty program.

When a customer loyalty program is done right, it can be very rewarding. But if done wrong, it is just a waste of time. If you already have a customer loyalty program with us, hopefully you learned some helpful tips on getting the most out of your program. If you are interested in setting up a loyalty program for your business, or would like some more information, please give us a call at 952-224-8000.