LOYALTY MARKETING SOLUTIONS

re:member group

re:engage

Communicate with your customers in meaningful ways

CONTACT US

SOLUTIONS

re:sults: what we do best

Points – Integrated, automatic, easy, effective

Motivate your customers by awarding them points towards future purchases. Get your very own customized points program that will get your customers coming back, again and again. Our points system is hands-off, tracked automatically. We do all of the work, so just kick back and watch your loyalty program come to life.

Rewards – incentivize, value, close

Close more sales by offering your customers additional rewards for doing business with you. Our partnerships put discounts at over 250,000 retailers in your customer’s hands. We can customize an incentive program that gives your customers real value by making them Elite card-carrying members.

eMarketing – Targeted, engaging, turn-key, powerful

Communicate with your customers in meaningful ways with a targeted email campaign. We have the knowledge to design a customized, brand-right email campaign that will break through inbox clutter and grab your customer’s attention.

NUMBERS SPEAK FOR THEMSELVES

6

Billion Points Awarded

19

Thousand Redemptions

488

Million Points Redeemed

13

Years of Business

LOYALTY

Organizations that have loyal customers close more deals and sell more service.
Your customers expect more. Be the one to give it to them.
When you exceed their expectations they become advocates of your brand. 

Increased Visits

Loyalty program members are 70% more likely to make repeat visits.
 

Increased Referrals

Loyal customers become an extension of your brand and refer their friends, family and colleagues to your business.

Increased Sales

Loyal customers are far less price conscious. On average loyal customers spend 40% more than non-loyal customers.

Increased Feedback

It is important to know how you are doing, loyal customers are far more likely to fill out surveys and reviews.

YOUR CUSTOMERS DEMAND THE BEST

Since we’ve implemented our Loyalty program, we’ve experienced about a 10-15% uptick in sales from previous customers and almost a 15-20% increase in overall service sales. The re:member group is fast, responsive, collaborative and easy to work with, and their analytics dashboards make it easy for me to monitor and adjust.

Mike Martin – Auto Aves

ABOUT US

Who We Are

Founded in 2002 and headquartered in St. Louis Park, Minnesota, we created the perfect loyalty solution that will turn your customers into true fans. We specialize in automotive reward programs, as well as retail and services. Our customer retention programs are fully integrated and easy to use, perfect for people without any loyalty knowledge.

  • Why you should go responsive with your emails! Click the link to read our blog post. http://t.co/T849LbeGcU http://t.co/PsK1lihJSZ

    re:member group about 251 days ago
  • The goal as a company is to have customer service that is not just the best but #legendary. –Sam Walton

    re:member group about 301 days ago
  • Everyone likes to feel #appreciated! How do you show your customers that you care? http://t.co/z7YT4BsSiH

    re:member group about 302 days ago

EXPERIENCE IS KEY TO SUCCESS

  • A repeat customer spends 67% more than a new one.
     

    (BIA/Kelsey)
  • 68% say that coupons generate loyalty.
     

    (RetailMeNot)
  • 54% buy more from companies when they are being rewarded for purchases.

    (Points.com)
  • 69% said they would break habit and choose a different brand in order to earn more points or miles.

    (Points.com)

WORK

Mathews Rewards
ABC Just For Me Rewards
Auto Aves Advantage
Club OpenRoad
Mander Auto Club
Capstone Rewards

OUR ESTEEMED PARTNERS

BLOG

Let’s talk points

Learn more about loyalty programs for your company

I was out training this past week – one of my favorite things. I love being on the road and interacting with salespeople. No surprise to those who know me – a big part of my talking about loyalty is POINTS, POINTS, POINTS. The idea is simple: awarding points will make your customers almost twice as likely to buy from you. Here’s how it works:

This researcher Joseph Nunes gave out two different punch cards to two different groups of people.

Punch card #1 asked customers to buy 8 car washes to get their 9th free. These customers felt like they were starting from scratch.

card one

Punch card #2 asked customers to buy 10 car washes and get their 11th free. But, and here’s the kicker: these customers were given the card with two punches already out of it. These customers started with the perception of already have earned something.

card two

In summary: what we have is two different cards asking customers to do the EXACT SAME THING. The results? Astonishing. When customers felt like they had made progress toward the goal (punch card #2 – like they had points), the buying rate went from 19% to 34%. Nearly double.

Fortunately, I’m here to help. Points programs are unbelievably easy to implement. Give me a call, I’ll show you how.

Tim Clemens,
952.224.8001
866.414.CLUB
tim@remembergroup.com

 

Click here if you liked this story and are considering a loyalty program

I bought a car yesterday

young woman receiving new car key
Learn more about loyalty programs for your company

Well, I didn’t. My girlfriend did. But, as I am simultaneously a GREAT boyfriend and also an auto marketing guy, I jumped at the opportunity to help her/observe the car buying experience first-hand..

I had the privilege of observing not only the deal happening at our desk, but we also dropped in during the middle of negotiations at the desk next to us. The sales guy was getting beat up pretty bad. Back and forth he went with the customer. “That’s the lowest price, I can’t go down any lower.” The customer wasn’t having it and kept pressing for a lower price.

The salesman huffed and puffed. He comes back, sits down, more arguing with the customer. Up from his desk, off to see the manager. He comes back, sits down, more arguing with the customer.

Over, and over again. I lost count how many times this salesman went off and came back.

How much were they arguing about? $100. ONE. HUNDRED. DOLLARS. You read that right – on a $27k vehicle purchase, the customer was arguing over a 0.3% price difference.

Finally, the customer caved. The salesperson reaches out his hand, and exhaustingly says, “congratulations” and shakes the customer’s hand.

By Contrast, our deal was far different. After my girlfriend picks out her car, we go to close the deal. The salesman comes in about $500 higher than we wanted, even after coming down in price. She’s not having it, and she’s a tough negotiator. So our salesman says, “How about if I throw in 2 years of oil changes and car washes?” She’s no dummy and does the math, and it made sense. She agrees. We drove out of there in a 2015 Accord. We left that dealership with smiles on our faces. She’ll return to get her service done there, and will probably buy her next car there too.

So what happened? Same car, same dealership, two vastly different customer experiences. Salesman Grumpy sold the car on price. Our guy sold on value. He closed at a higher gross, made a higher commission, and had a happier customer.

So how are you selling cars? If you’re selling solely based on price, you’re probably handing yourself a pay cut and the relationship with your customers probably isn’t great either.

When it comes to closing that deal, my advice is this: talk about what kind of value your dealership brings. Are you offering car washes? Free oil changes? How about discounts in the community or gas? If you’re offering these things and not talking about them at the point of sale, you may as well not offer them at all.

Need help presenting value to your customers? I’ve got a ton of ideas. Give me a call or shoot me an email.

Tim Clemens,
952.224.8001
866.414.CLUB
tim@remembergroup.com

Click here if you liked this story and are considering a loyalty program

5 reasons your dealership needs a loyalty program

Auto loyalty Program

I ain’t gonna lie, I’ve never sold a car in my life. I’M A MARKETING GUY. In my 20 year marketing career I’ve worked with dozens of industries, with only one type of marketing initiative standing out above all others: A LOYALTY / POINTS PROGRAM. Customers are almost twice as likely to complete a desired buying cycle because of it.

5 more reasons your dealership needs a loyalty program.

1. Gone are the days of Green Stamps and manual tracking processes. Your loyalty program should run as a back-end process, freeing up your staff to do what you hired them to do…make money.

2. Eckhart Tolle said “Evolve or Die.” We live in a time where virtually any information is readily available at your fingertips. Consumers are driven by the need for real-time information. If you’re still operating on the antiquated idea that you can retain customers by relationship only, you’re bound to lose them to your competition. I can guarantee you that your steepest competitors are operating a loyalty program that can provide visibility into spend and rewards TO YOUR CUSTOMER, on their phones!

3. Points and rewards make your customer “sticky.” They tie your customers back to your dealership after a transaction; creating a currency redeemable only at the dealership.

4. What are you doing that differentiates you from your competitors? Everybody has free WiFi, coffee, lounge…even the commercials struggle to be memorable. How can YOU provide a different customer experience? Creating a dealership loyalty program puts you into a different league from competing brands in your market.

5. Price is an issue in the absence of value. When you present true value in the way of a loyalty program, you can sell cars and service for MORE than your competitors and at a higher rate. Have questions about how to implement a loyalty program? Give me a call.

Have questions about how to implement a loyalty program? Give me a call.

Tim Clemens,
952.224.8001
866.414.CLUB
tim@remembergroup.com