re:member group

Points

Reward your customers with points and see them come back again and again

The trend of loyalty cards and programs and points is absolutely confirmed. It’s time for dealers to take action

— Brian Pasch
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NUMBERS SPEAK FOR THEMSELVES

6

Billion Points Awarded

19

Thousand Redemptions

488

Million Points Redeemed

14

Years of Business

LOYALTY

Organizations that have better dealership customer retention close more deals and sell more service. Your customers expect more. Be the one to give it to them. When you exceed their expectations with car dealership incentive programs, they become advocates of your brand.

Increased Visits

Loyalty program members are 70% more likely to make repeat visits.
 

Increased Referrals

Loyal customers become an extension of your brand and refer their friends, family and colleagues to your business because of car dealership incentive programs.

Increased Sales

Loyal customers are far less price conscious. On average loyal customers spend 40% more than non-loyal customers.

Increased Feedback

It is important to know how you are doing, loyal customers are far more likely to fill out surveys and reviews.

DON’T TAKE OUR WORDS FOR IT

Since we’ve implemented our Loyalty program, we’ve experienced about a 10-15% uptick in sales from previous customers and almost a 15-20% increase in overall service sales. The re:member group is fast, responsive, collaborative and easy to work with, and their analytics dashboards make it easy for me to monitor and adjust.

Mike Martin – Auto Aves

ABOUT US

Who We Are

Founded in 2002 and headquartered in St. Louis Park, Minnesota, we created the perfect auto loyalty programs that will turn your customers into true fans.
We specialize in auto loyalty programs, as well as retail and services. Our programs to increase dealership customer retention are fully integrated and easy to use, perfect for people without any loyalty knowledge.

EXPERIENCE IS KEY TO SUCCESS

  • A repeat customer spends 67% more than a new one.
     

    (BIA/Kelsey)
  • 68% say that coupons generate loyalty.
     

    (RetailMeNot)
  • 54% buy more from companies when they are being rewarded for purchases.

    (Points.com)
  • 69% said they would break habit and choose a different brand in order to earn more points or miles.

    (Points.com)


MDL autoMation™ (MDL)

MDL is the country’s leader in providing total process improvement through Instant Guest Recognition & Messaging using Radio Frequency Identification (RFID) and License Plate Recognition technologies (LPR) through its Service Drive Concierge™ program. MDL’s Bloodhound™ Bluetooth beacon solution provides both Sales and Service departments with affordable vehicle location management. Dispatch Master effectively manages the movement operation of guest or inventory vehicles from any origin and destination point in a dealership.
lead
MDL systems are installed in leading U.S. dealerships enabling a ‘Ritz Carlton’ level of service, increased customer retention, improved CSI / SSI, and sales opportunities. MDL is fully integrated with leading industry partners in CRM, Sales Analytics, Service iPads, TSD Loaner Management, Tire Scan, Customer Loyalty, and Guest Messaging (CIM).

Visit www.mdlautomation.com or call 888-635-7343 for more information.


Gold Lasso


DealerSocket


Pulse Services Inc


Retain LLC

Massillon, Ohio-based Retain, LLC offers business owners in the automotive, real estate and other industries an opportunity to improve customer loyalty. Founded in 1995 by Karl Schmidt, the company philosophy is “the fortune is in the follow up” and effective, personalized customer service is key for retention. For more information, visit http://www.retainloyalty.com.

WORK

Mathews Rewards
Auto Aves Advantage
Club OpenRoad
Mander Auto Club
Capstone Rewards

OUR ESTEEMED PARTNERS

 

 

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What is a Loyalty Program and Why You Need One

 

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Loyalty programs are on the rise. Companies utilizing rewards programs are at the top of their game.

But – what is a loyalty program? While most are different, many things are similar. A loyalty program is a way to deliver a superior customer experience to your most loyal fans. I’m sure you know how it works – give something to customers for doing things, they can spend that something down the road.

Like all other marketing efforts, an awesome loyalty program takes work. If you have not yet implemented a loyalty program in your marketing strategy, or are unsure about its efficacy, consider the following five reasons why a loyalty program may be a worthwhile option for you.

1. Boost Your Rep
Loyalty programs serve a dual function: to incentivize new clients to stick around after purchasing your goods and services, and to ensure that existing loyal clients still feel as if they are valued by your operation.
2. Loyalty Programs Are Inexpensive
It’s funny to me when I hear prospective clients talk about how expensive a loyalty program is, it routinely ends up being less than 5% of their overall marketing budget. Isn’t that an acceptable price for unlimited communication with your current and most loyal fans? .
3. Loyalty programs grow companies
Consider the top companies in a wide variety of industries – Hertz, Delta, Starbucks, even Coca-Cola all have a loyalty program that offers their customers rewards for doing business with them. The best of the best use loyalty programs to boost growth; and for good reason – keeping a current customer costs 7 times less than acquiring a new one.
4. Once It Gets Started, It Stops Being Work
A good loyalty program is automatic. It’s seamless. It doesn’t require additional personnel – although you may want to have someone overseeing it; but it’s not necessary. You should be able to ‘kick back’ and enjoy the profits.
5. It Makes Your Customers Happy
In a recent study by Bane and Co, it found that 80% of companies believe that they are delivering a superior customer experience, while only 8% of their customers agree. That’s a startling statistic – the question I always ask with it is this: do you believe you’re delivering a SUPERIOR customer experience? Because you’re probably not.

Why It Is Time For You To Set Up A Loyalty Program
It’s no secret anymore that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve your brand’s reputation. And if you haven’t yet weaved a loyalty program into your marketing strategy, you may be missing out on one of the best and easiest tools available for the success of your business.

 

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Dealership Rewards

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Many of our clients are relying on rewards as the slow months are coming up. A rewards program gives you unlimited communications to customers along with incentives your competitors can’t match.

When customers earn rewards toward dealership purchases, they’re FAR more likely to return to the store.

What are you waiting for? What’s standing in your way of doing what the best companies are doing? Hertz, Delta, Starbucks, O’Reilly are just a few companies using rewards to motivate their customers.

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Tips for Successful Automotive Email Marketing

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Email marketing is alive and well, and can be extremely effective when done right. If you own a car dealership and are thinking about revamping your automotive email marketing campaign, try these savvy tips:

  • Start with a healthy email database. The best email marketing campaign on the planet won’t be effective if you’re not reaching your target audience. Make sure your email list is accurate and up-to-date with current contact information for your customers and prospects.
  • Add appropriate data. The more data you have about your prospects, the more effective your email marketing will be. Details such as the make, model, and year of the vehicle they currently drive as well as demographic information such as gender, age, occupation, estimated income, and lifestyle are all important. With that type of data, you can create personalized emails that are much more likely to be effective.
  • Make emails mobile responsive. According to the Direct Marketing Association, approximately 65 percent of emails are opened on a mobile device. If your email won’t open or display well on a mobile device, it will most likely get deleted.
  • Utilize triggered email marketing. You can increase revenue per email, retention, program ROI and customer lifetime value by sending emails triggered by customer behavior. Considering that triggered email messages enjoy a 152 percent higher click through rate than tradition bulk messages (according to CampaignMonitor.com), developing these types of emails is absolutely worth it.
  • Follow up. Incredibly, Cobalt Group’s National Automotive eShopper Experience Study revealed that 24 percent of email generated leads are ignored by dealers. What’s more, of those who do respond, 30 percent don’t follow up. Simply following up with information pertinent to your email leads will do wonders.

Finally, always proofread and edit your emails to make sure they are free from grammatical and spelling errors. Nothing says “unprofessional” like a sloppy email.

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