You have probably heard the word “responsive” websites being thrown around a lot these days. In today’s fast paced lifestyle, more and more people are checking there favorite websites on their tablet, or phones. So it only makes sense to go responsive when designing an email. It’s particularly important that we make them easily accessible to our consumers on all devices.
Don’t believe me? Let the facts speak for themselves
- 50% of emails are opened on mobile devices
- For many companies, the most click-to-open rates were also seen on tablets and mobile devices
- According to Litmus 80% of people delete an email of it looks bad on their mobile device..that’s huge!
- Some studies have also found that people look at their phones an average of 150 times a day
Speaking of responsive emails, did you know that one of the top ten digital marketing trends predicted for 2015 is Mobile-First Marketing? Analysts across the board agree that companies will have to put more thought into taking advantage of mobile technology in order to create the best experience for their consumers.
These are all important things to keep in mind when trying to increase involvement in your loyalty program. At re:member group we offer great solutions for your consumers to receive not only responsive emails to keep track of their points and keep them interacting, but also responsive websites. Ask us about our latest rewards programs today!