Car dealership owners are well aware of how difficult it can be to retain customers and market to new and current ones. For a lot of consumers, buying a car is a one-time experience and they don’t feel the need to visit the dealership again; so as a dealer, it can be stressful to figure out how to get customers back into their business.
A loyalty program is a great place to start when it comes to finding a way to reach out to new and old customers. Car dealership incentive programs are actually more useful to customers than you may think.
- Keeping your dealership’s name fresh in your customer’s minds is one of the key ways to get them to return for another visit, even if it is further down the road than you would like. It’s an easy way to remind them about your company. And if you offer exceptional customer service, they are going to remember their experience buying their car through your dealership.
- Do you think you may be doing something wrong or your customers aren’t as happy as you would like them to be? A loyalty program is going to get you all of the feedback you need to know where your business is struggling and where things should be changed. Offering customers a chance to express their feelings and feedback makes them feel like their opinions matter and is beneficial for you.
- Everyone likes an incentive! It doesn’t matter if it’s a percent off coupon, a referral reward or simply gaining points to redeem for a reward; any kind of incentive shows your customers that you’re willing to give them more than just what they’ve purchased. For example, if you offer your customers points for coming in and getting their oil changed with your business, they are going to keep returning for services, keep your business fresh in mind and gain something out of each return.