September 30, 2013 remembergroup

The 3 Biggest Lessons I have Learned about Loyalty Marketing

My name is Matt and I am new here at the re:member group where we are building customer loyalty one valuable client at a time. In my first month here I have learned three crucial points: customers always come first, customer loyalty is extremely important for profits, and when it comes to business, there are a lot of things I don’t understand yet.

I go to a university in St. Paul, MN and I am taking many business courses so I felt like I would be quite prepared for the challenges of the workplace. This was very different than I had imagined. I pictured walking in to the office where there would be a lot of very intense people who do not do anything but eat, sleep, and work, work, work.

My first lesson, customers always come first, clicked in my head when I first saw the way the management for re:member group takes care of the customers. They are always doing follow-up meetings or calling our clients just to check in and see how they are doing with their loyalty programs. They are never robotic but they genuinely care about the clients.

My second lesson ties into the first lesson because I learned that if our customers do not succeed, neither do we! If we do not follow up or help the client with any issues they may have with their loyalty program, then we don’t look good and neither do our clients. It may be a little bit harder to do it this way but it is worth it because it is just another way of investing into our customers.

The third lesson I learned was that this is a great place to get to know some great people. When you are on the job, it cannot be just about how much you get done on your to-do list. If people enjoy their workplace, they will be more productive and helpful in every area. When you are able to build relationships with your co-workers, you grow in how comfortable you are and you can start to accomplish more.

Overall, I have loved my first month here at the re:member group. It has been a great growing experience and I have already made some great connections. My co-workers have definitely challenged me to get out of my comfort zone and set bigger goals. They may not all have life completely figured out but man, do they work hard.

Comment (1)

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