Get In Their Brains

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How do you get inside the brain of an average customer? Give them the chance to provide feedback of course. If you don’t give a person the chance to provide an opinion, how will you know what needs to be done in your company? It is simple. One person can’t successfully grow a business. It takes many people to provide different aspects of the puzzle. A person once said, “Two are better than one.” Two masterminds are better than one. What the heck, even three are better than two. This same principle can be applied to your customers. How else will you know what they are thinking about your business?

A customer holds all the key pieces to what it takes to build a loyal base of fans. They are the eyes, ears, and mouth of a business. They know what could be changed about the product, they know what they like, and they know what could use some improvement in the experience. It is always important to utilize surveys, emails and social media to get a feel for what they are thinking. The number one thing is to get them to feel connected to your company. There is no better way to make sure your customer’s experience is top notch.

There are many things you can do to make sure you are hearing all thoughts and opinions. Provide your customers with an incentive to write a review. We all know that word travels fast, whether it is bad or good. There are emails and surveys dedicated to getting the most information you can gather about your services. If you have a call center, have your employees ask questions. “How was your experience with (so and so company) today?” “If you could change one thing about (so and so company), what would it be?” This way it comes straight from the customer’s mouth. Often times, this can be the best way to get feedback. If you want to grow your company, make sure you are asking questions. After all, the customer is what makes your business. Without them, there would be no growth. Have you gotten a handle on what they are thinking?

 

Sharks and Social Media

 

shark_1767838iThere’s this great show on ABC called Shark Tank.  It’s about a group of about 5 investors who sit at a table and watch as entrepreneurs present the products they created and wait hopefully for one of the investors to bite on what they have to sell.  Those terrified people remind me of businesses trying to get customers interested in their company through social media.  How do you get customers to care about what you have to say?  The way i see it, you throw yourself out there in the shark tank and hold on for dear life.

Rather than the big wigs, I think the customers are the sharks.  Some have small fins, some have big teeth, some even have funny looking heads.  No matter what they look like, they will still bite if they smell you.  To get them interested enough to nibble, you have to keep up on what the world around them is evolving into.  That means, watching trends and keeping an eye on the competition.  The internet is a big world and if you aren’t at the top of your game, you’ll get left behind.  In order to keep up and attract the sharks, you should consider following what i like to call, the other 5 c’s of Social Media.

 

1.)  Compelling-Make sure that every thing you post on Facebook or Twitter is something you would read if some other company had posted it.  If you would fall asleep or accidentally drool on it like a pillow, don’t put it up.

2.)  Collaboration-Switch it up, maybe you think of something witty one day, and another employee shares their favorite business meme the next.

3.)  Cool-Is it socially acceptable? If not, save it for your pets.  At least they can’t verbally tell you it sucks.

4.)  Collect-Gather information from feedback, likes, re tweets, followers, your mom, etc.

5.)  Contests-This is the big one.  People like getting free stuff, it’s as simple as that.  One day it could lead to referrals because Johnny Sharktooth loves his super awesome hat with your logo plastered across the front.

Well, there you have it,  now go out there and start feeding those diverse, carnivorous fish!

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