Five tips to improve your email marketing campaigns

email marketing

Email marketing is an essential way for businesses to engage with their customers, but if it’s done wrong, you could be doing more damage than good.  At re:member group we have had years of experience in crafting emails for our rewards programs. We know what works, and what doesn’t.

The point of email marketing is to build relationships with your customers, not scare them away forever by sending them mass amounts of spam.

Here are our top 5 tips to improve your email marketing campaigns.

  1. RESPONSIVE DESIGN

By now it should be a given that the emails you are sending out should be responsive. Look around you, how many cell phones are in your immediate view? People are constantly checking their phones, so it’s a no brainer that we should be making our emails accessible to our consumers on all devices. Read more about why this is so important here. http://www.remembergroup.com/why-you-should-go-responsive-with-emails/

  1. PERSONALIZE YOUR EMAILS

By incorporating dynamic content it is easy to customize specific information towards the person you are sending the email too. Include their name or other information you have learned about them. For example, in many of our automotive loyalty program emails we include their name, member number, account transactions, kind of vehicle they own, etc. Someone is far more likely to open an email that includes their name or something personal about them, rather than a “hey you” opening line.

  1. GIVE THEM AN INCENTIVE TO OPEN IT

Research shows that if a consumer opens a brand email, they are opening it in hopes of getting a discount or special offer. Let’s face it, we don’t care what Starbucks blend is featured this week, we want a discount on our coffee! If you want to keep people engaged, and stop them from hitting the dreaded unsubscribe button, then offer them an incentive every once in a while.

  1. CREATE A BETTER SUBJECT LINE

A subject line should be a short glimpse as to what the emails is about. Often people think they need to include everything the email is about in their subject line. This is bad for a few reasons. Why would they open an email if you just told them everything that was in it? You should create a short catchy subject line. Try to keep it to about 50 characters or your email is far more likely to be sent straight to the spam folder and never see the light of day.

  1. HAVE A MEANINGFUL CALL TO ACTION

So you got them to open it, now what? What do you want them to do after they open it? This is important to think about before you begin your email design or development, so you can give them a clear call to action. Make sure you let them know what action you want them to take, and make sure it grabs their attention so they can’t help but click on the button.

 

Keep these tips in mind when you are sending out emails to your clients and you will see the benefits of great email marketing. If you go through an email marketing company, make sure they are doing all of these things as well, or you might want to start looking for another company to send your emails.

Tianna Hatch

Graphic and Web Designer

thatch@remembergroup.com

 

Get In Their Brains

customer-feedback.133103555

 

How do you get inside the brain of an average customer? Give them the chance to provide feedback of course. If you don’t give a person the chance to provide an opinion, how will you know what needs to be done in your company? It is simple. One person can’t successfully grow a business. It takes many people to provide different aspects of the puzzle. A person once said, “Two are better than one.” Two masterminds are better than one. What the heck, even three are better than two. This same principle can be applied to your customers. How else will you know what they are thinking about your business?

A customer holds all the key pieces to what it takes to build a loyal base of fans. They are the eyes, ears, and mouth of a business. They know what could be changed about the product, they know what they like, and they know what could use some improvement in the experience. It is always important to utilize surveys, emails and social media to get a feel for what they are thinking. The number one thing is to get them to feel connected to your company. There is no better way to make sure your customer’s experience is top notch.

There are many things you can do to make sure you are hearing all thoughts and opinions. Provide your customers with an incentive to write a review. We all know that word travels fast, whether it is bad or good. There are emails and surveys dedicated to getting the most information you can gather about your services. If you have a call center, have your employees ask questions. “How was your experience with (so and so company) today?” “If you could change one thing about (so and so company), what would it be?” This way it comes straight from the customer’s mouth. Often times, this can be the best way to get feedback. If you want to grow your company, make sure you are asking questions. After all, the customer is what makes your business. Without them, there would be no growth. Have you gotten a handle on what they are thinking?

 

Email Enhancements!

Email-Marketing

Good news.  We’ve completed a project that’s taken many months to completely overhaul the way our email system handles data.   It’s a big deal and fulfills many requests handed to us by clients over the years.  New datapoints, like member PIN and account balance in dollars are now available.  Among the features, the speed has been greatly enhanced.  What it means for you is generally we can send emails the next morning after a closed RO, deal, or transaction.  These enhancements are going to vastly improve member engagement.

Also, a reminder – RG is available to you for all of your email marketing needs, with the added benefit of including a lot of personal information in the email.  Why is this so powerful?  Because your competitors are probably sending our similar messages that you are.  One big way to differentiate yourself from them is to include information about a customer’s points, both reminding & compelling them to continue doing business with you.

Here by popular demand, here are the cool new things we can now display in emails:

–        Member PIN (very useful on welcome emails)

–        Account Balance in dollars (previously only available in points)

–        Amount spent by customer on a transaction

–        Dollar value of points earned on a transaction

–        VIN

–        Mileage

–        Service advisor / Salesperson

–        Transaction type (we can now send emails based on redemptions as well as accruals)

Enjoy the new features!  If you have any questions, please contact:

Tim Clemens
tim@remembergroup.com
952.224.8000

Email Marketing: Through the eyes of a web designer

How you view your emails is likely different from how your customers are viewing your emails.  That’s because there are hundreds of thousands of ways your emails are accessible.  Your customers could be viewing your emails from any type of laptop, desktop, smartphone, tablet, blackberry, etc. From those devices, there are different versions of different operating systems like iOS, Android, Windows, Linux, Unix, etc. From those OS’s your customers could be using any version of any given browser such as Chrome, Firefox, Safari, Opera, Internet Explorer (Please stop using IE), etc.  Within those browsers, your customers could be using any version of any email client like Outlook, Apple Mail, Gmail, Yahoo, Hotmail, AOL, etc. I think you get the picture… Any combination of those factors could result in a different way your email is rendered.  Some rendering differences could be a shift in just a few pixels, others could be drastic – breaking your entire message.

HTML email experts, like the ones at the re:member group, see your emails in a much different way – Code. Below is a graphic of how you might view your email in comparison to how the web designers at the re:member group view your email.

blog-image

With so many different combinations of devises, operating systems, browsers and email clients, it is important to make sure the markup language behind your email is valid and robust.  The HTML and CSS in your email defines how it will render across different devices. Don’t trust anyone with an internet connection and web editor such as Dreamweaver to build your emails. Your message could get lost or broken across many devices.  Ensure your message displays properly across all major devises and entrust your emails with designers who can attain pixel-perfection through the means of handwritten, dependable code.

 

Travis Valerius

Web Designer & Developer

travis@remembergroup.com

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