As most of you may be aware, the automotive buying behavior is changing and it is critical to make sure you stand out from your competition. According to Google’s research study, the average consumer has 24 research touch points prior to buying a vehicle, while only visiting 1.4 dealerships before making a purchase decision. Nate Sieveking discusses these changes and why it is critical to separate your dealership from the pack. True automotive customer loyalty begins by offering customers real value that the competition cannot match. re:member group helps dealers truly differentiate themselves from the competition, give customers relevant and compelling reasons to choose your dealership and close more deals at a higher gross.
I am in that time in my life where it seems like every summer I have at least 5 weddings to attend. Don’t get me wrong, they are fun, but they pile up and get very expensive. Being in the wedding is even worse, there are bachelor/ette parties, couple showers, wedding showers, rehearsal dinners, brunches, pictures, and the list goes on and on.
Now, while some wedding events are free, there is still a hefty price tag for the wedding gift and the wedding itself. So why do we pay so much for such events? Your answer: Loyalty. Can marketers take any hints from this? Maybe not, but I’m sure gonna try.
1. Weddings are the ultimate showing of loyalty: I’m not going to go into the roots and meanings of marriage, but it is the ultimate showing of loyalty between 2 people. Outsiders want to be a part of it, and have no problem supporting the cause emotionally and monetarily. Families choose to spend a year’s salary for a one night party signifying a lifetime of happiness. Make your product omit the sense of a lifetime of happiness, and your customers will spend money for that kind of party. Catch my drift?
2. Get a cause people can believe in – weather it is points, discounts, rewards or anything alike, customers (and companies) must BELIEVE in what they are doing in order to be effective. Customers don’t want to be a part of something that is seen as an afterthought or merely a background gimmick. It has to be real, and people have to feel the love coming from your company and employees.
3. People by stuff for people they like – this is Business 101. If you are friendly, respectful, and passionate, about your company and/or product- people are more likely to buy from you. Same goes for customer service. It is a known fact that people will shell out extra cash if they like and trust the person they are buying from. Show the people some love!