Boom! Pow! Biff!
That’s potentially the sound of your website’s SEO getting worked over by the latest version of the mighty Googlebot, the all powerful and probably sentient program responsible for sifting through the internet and ranking sites against their rivals. Why only potentially worked over, you ask? Easy, go here to the Google Mobile-Friendly Test, type in your address and hit analyze. Did it respond all green and awesome? Fantastic! The Googlebot is your friend and it ranked you higher for having a mobile-friendly site – Pat yourself (or your development team) on the back. Better yet, give them a bonus because they just saved you a lot of time and money fixing both your site and your SEO.
So why is the Googlebot harshing the mellow of non-responsive sites? To start, we all know what a non-responsive site looks like on our mobile devices: pure garbage with pinching and zooming and very choice words; in other words, a very bad user experience. It turns out that most (over 60%!) google searches, are made on mobile devices, whether it be a phone or tablet which closely matches how we use the internet today. Rather than deliver a site that will give you a poor time, google announced that their signature bot will henceforth favor sites with mobile-friendly, responsive designs* which means the site that comes up first will give you a much better experience for the device your’re browsing on.
*As a quick FYI, mobile-friendly simply means that your site tailors itself to best fit whatever device it’s being viewed on.
So what happens if the Mobile-Friendly Test gave your site an F? Well, you’ll need to get out the check book and endure the told-you-sos from your development team because it’s time for you to bring your company into the next era of the internet. The faster you do this, the better, because every day you stall is another day that your rival’s site gets clicked on first because it’s higher on the results page.
In the end, the upgrade will repay itself and more and your company will be better for it.
Web Designer & Frontend Developer