Email marketing is an essential way for businesses to engage with their customers, but if it’s done wrong, you could be doing more damage than good. At re:member group we have had years of experience in crafting emails for our rewards programs. We know what works, and what doesn’t.
The point of email marketing is to build relationships with your customers, not scare them away forever by sending them mass amounts of spam.
Here are our top 5 tips to improve your email marketing campaigns.
- RESPONSIVE DESIGN
By now it should be a given that the emails you are sending out should be responsive. Look around you, how many cell phones are in your immediate view? People are constantly checking their phones, so it’s a no brainer that we should be making our emails accessible to our consumers on all devices. Read more about why this is so important here. http://www.remembergroup.com/why-you-should-go-responsive-with-emails/
- PERSONALIZE YOUR EMAILS
By incorporating dynamic content it is easy to customize specific information towards the person you are sending the email too. Include their name or other information you have learned about them. For example, in many of our automotive loyalty program emails we include their name, member number, account transactions, kind of vehicle they own, etc. Someone is far more likely to open an email that includes their name or something personal about them, rather than a “hey you” opening line.
- GIVE THEM AN INCENTIVE TO OPEN IT
Research shows that if a consumer opens a brand email, they are opening it in hopes of getting a discount or special offer. Let’s face it, we don’t care what Starbucks blend is featured this week, we want a discount on our coffee! If you want to keep people engaged, and stop them from hitting the dreaded unsubscribe button, then offer them an incentive every once in a while.
- CREATE A BETTER SUBJECT LINE
A subject line should be a short glimpse as to what the emails is about. Often people think they need to include everything the email is about in their subject line. This is bad for a few reasons. Why would they open an email if you just told them everything that was in it? You should create a short catchy subject line. Try to keep it to about 50 characters or your email is far more likely to be sent straight to the spam folder and never see the light of day.
- HAVE A MEANINGFUL CALL TO ACTION
So you got them to open it, now what? What do you want them to do after they open it? This is important to think about before you begin your email design or development, so you can give them a clear call to action. Make sure you let them know what action you want them to take, and make sure it grabs their attention so they can’t help but click on the button.
Keep these tips in mind when you are sending out emails to your clients and you will see the benefits of great email marketing. If you go through an email marketing company, make sure they are doing all of these things as well, or you might want to start looking for another company to send your emails.
Graphic and Web Designer