November 4, 2015 Remember8700

Choosing the right partner to build your loyalty program

If you’re taking the time to read this, let me say thank you. I know you time’s valuable. Now, let’s get to the good stuff:

I am biased, but I think we offer the most fluid, integrated loyalty program solutions for not just dealerships, but for many industries. However, if you’re shopping around, you should check a few things. I’ve been in rewards-based marketing the better part of two decades. A word of advice when shopping for a partner to help you with your loyalty program:

  1. Check their website. Is it responsive? You really can’t fancy yourself a customer engagement specialist if your website isn’t at least mobile friendly.
  2. Check their references. Are they easy to work with? Flexible?
  3. Check which industries they work in. A group that works in multiple industries can best advise you on what’s working across the board.
  4. Are they flexible? Do they offer a boxed solution or are they eager to work with you to accomplish your goals?
  5. Do they keep customers engaged? Do they offer customized solutions and email marketing with 50% open rates (or more)?
  6. Is the program easy to use? Automated? Do you have to have an employee monitor it, or is it fully automatic?
  7. Is there ongoing support? Do they have a team of marketing professionals ensuring the success of your program?

That’s all for now. If you require help or want someone to bounce ideas off of, give me a call.

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