Don’t Make Your Members Jump Through Hoops
Customers want a rewards program that is easy, fast and rewarding. Make the enrollment process simple or people won’t join. Redeeming points or rewards should be just as easy. Step back and walk through all of the aspects of your program as if you were a customer to see how it easy it is. Better yet have your parents try to enroll or use the program. If there are confusing areas or things they don’t understand, fix them!
Educate Your Employees
Your employees are your best advocates. I’m sure you’ve heard this before, but it is so true. You could have members not using the program because they were never invited to sign up or the benefits were never explained. Worst case scenario, employees get asked questions about the program and they don’t even know. Educate your employees and make your rewards program a part of your identity and training. Have a contest to see who can enroll the most members or give incentives for the employees who ask their customers if they have points to redeem. If your employees are pumped about the program, your members will be too.
If your loyalty program is encountering a slump, don’t get discouraged. Just take this as a way to revive it to its full potential. If your program needs more help than this, check out re:member group’s awesome tools. Or better yet, give us a call or shoot us an email, we’d love to help!