Email Marketing: Through the eyes of a web designer

How you view your emails is likely different from how your customers are viewing your emails.  That’s because there are hundreds of thousands of ways your emails are accessible.  Your customers could be viewing your emails from any type of laptop, desktop, smartphone, tablet, blackberry, etc. From those devices, there are different versions of different operating systems like iOS, Android, Windows, Linux, Unix, etc. From those OS’s your customers could be using any version of any given browser such as Chrome, Firefox, Safari, Opera, Internet Explorer (Please stop using IE), etc.  Within those browsers, your customers could be using any version of any email client like Outlook, Apple Mail, Gmail, Yahoo, Hotmail, AOL, etc. I think you get the picture… Any combination of those factors could result in a different way your email is rendered.  Some rendering differences could be a shift in just a few pixels, others could be drastic – breaking your entire message.

HTML email experts, like the ones at the re:member group, see your emails in a much different way – Code. Below is a graphic of how you might view your email in comparison to how the web designers at the re:member group view your email.


With so many different combinations of devises, operating systems, browsers and email clients, it is important to make sure the markup language behind your email is valid and robust.  The HTML and CSS in your email defines how it will render across different devices. Don’t trust anyone with an internet connection and web editor such as Dreamweaver to build your emails. Your message could get lost or broken across many devices.  Ensure your message displays properly across all major devises and entrust your emails with designers who can attain pixel-perfection through the means of handwritten, dependable code.


Travis Valerius

Web Designer & Developer

Simple is the New Black

What attracts you to a particular website, email, or logo? Well for me it all comes down to simplicity. Simple is the new black. It is luxurious, intelligent, sharp, and most importantly a clear message. Simple designs don’t overwhelm your vision with flashing psychedelic pictures or bombard you to click things that you really don’t want to click. (can you say desperate) After all isn’t the whole point of the design to get consumers to do THIS thing.

Simplicity is classy. Let’s think about it. When was the last time you picked up a brochure while on vacation and wanted to immediately have a seizure? You moved so quickly to put it back on the stand that you didn’t gather one thing from it. Those busy designs make the audience stray so far from what they should be reading.

Many people think more equals better, but sometimes that is certainly not the case. I recently learned three steps to improve designs for emails from one of my favorite websites, Six Revisions. In the email below it shows what the primary action is, an illustration of the whole concept, and an alternate action for the audience.

If the attention of your audience is being split between multiple focus points, you might as well count that design as a failure in the books. It’s always easy to get off track and go sparkle happy. Just remember, simple is the new black, for now anyways. Even when your client tells you, “I just want more, make it pop”

blog-exampleCady Henglefelt




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